## Launching Into a New Space

Premier Marine needed a website experience that mirrored their premium brand and demonstrated the infinite possibilities for customization.

###### Services

- ### CX & Strategy
- ### Customer Experience
- ### UX
- ### Visual Design
- ### Development

> More than just a partner, Folklore was an extension of the Premier team. They made the entire process a pleasure with their expertise and responsiveness and transformed our vision into a world-class tool that provides our customers with a truly premium experience.
> Erin Streit - Director of Marketing at Premier Pontoons

## Challenge

Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.

## Strategy

The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive.

## Solution

Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.

Premier Marine Website

## Outcome

An industry-leading digital experience that creates lasting impact for the Premier team and their dealer network.