Blending Reality and Fantasy for Mall of America

Empowering the everyday world through extraordinary experiences

We exist to ignite & shape holistic brand experiences for our partners.

Folklore is a digital experience company that specializes in customer experience strategy and creative, digital brand evolution, site architecture design and development. We have deep expertise in retail, CPG, sports, manufacturing, finance, healthcare and more.

Our Work

Scotty Cameron

Folklore helps Scotty Cameron launch the all-new 2024 Phantom lineup.

Land O'Lakes

Folklore introduced the heart of Land O’Lakes to a younger audience through our social focused take on their ​“All Together Better” campaign.

Premier Marine

Folklore helped Premier Marine add a whole new dimension to their luxury boats.

By The Yard

Folklore designed and developed a new e‑commerce site for By the Yard that brought out the beauty and highlighted the little details that make their products timeless.

Polaris Adventures

Folklore has been working with Polaris Adventures to bring their brand to market and continue evolving it as the company grows.

ReadySet Allianz

Folklore helped launch ReadySet with a full consumer marketing campaign supported by focus groups and a phased, test & learn creative rollout.

Nickelodeon Universe

Folklore teamed up with Nickelodeon Universe to redesign and build a playful website that better reflected the brand.